Sarana Steel Head Office
Jl. Pangeran Jayakarta, Jakarta
iconic corporate identity
Clear expression of local context, that has been the main issue in a postmodernism, took an obvious part in the idea of transforming coorporate identity to a iconic architecture modelling.
A geometric “S” figure carefully applied on side elevation of building with angular and subtractive modification to avoid execessiveness and disproportional in concept translation. Combined by rough plaster and reflective materials that act as background the elevation engage and enhance the streetscape of the surrounding business districts.
With total of of 5670 sqm floor area, the first – Sth floor is planned to feature a mixed use of retail area and office space. And the upper 3 level is prepared to accommodate sarana steel headoffice.