Bank Maspion Indonesia Cabang Utama Sunda
new corporate identity new corporate identity
Banking industries are close coorporated with public image. Within globalization era, develop- ment of international and foreign bank is rapidly expanding in Indonesia. Domestic banking industries must engage corporate image renewal as one of the important agenda to stay in this competition.
The refurbishment of Bank Maspion has transformed aging bank’s building into sleek, fresh, and clean exterior envelope that visually conveys bank’s modernized services. Fresh tangerine orange colour spreads from curtain walls to atm booth adding vibrant personality and interest to this high-performance space.